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About

AADYAM Vision

Committed to producing quality performances, Aadyam’s vision is to become one of the biggest gateways to artistic expression for meaningful experiences and capacity audiences in India

Aditya Birla Group

The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.


Birla Group is a truly global organisation, it has always maintained its Indian roots.

AADYAM [aa-dh-ymm] noun

(n) Original; First Of It’s Kind.

Aadyam is a belief, a promise, and a commitment to the institution of creative expression. Aadyam was conceptualized three years ago with the vision to assist the burgeoning theatre scene in India by providing a platform where theatre groups could focus on their creative pursuits while leaving production-related disquiet in the trusted hands of this initiative.

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Aadyam is a Property owned by Aditya Birla Group.

The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.

The Setting

Theatre in India, much like other places in the world, has a paradoxical image. As those in the Indian theatre scene would attest, dearth of funds and the occasional distracted audience remain an obstacle in what should otherwise be a free-flowing creative pursuit. At the same time, there is a small but significant section of the intelligentsia that gives the scene a cerebral hue, making it perceivably inaccessible to those who may not be so actively clued into the theatre scene. But all that is a thing of the past.

With the Aditya Birla Group taking a keen interest in being a mentor with a creative mind, Aadyam has served as a catalyst to streamline stage management, encourage marketing ideas, as well as groom administrative structure in the world of the arts.

The Vision

Committed to producing quality performances, Aadyam’s vision is to become one of the biggest gateways to artistic expression for meaningful experiences and capacity audiences in India

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