The Aadyam Experience

The Aditya Birla Group’s theatre initiative Aadyam, is an ally to the Indian theatre scene, based on the ideology that if a theatre group has a splendid concept for a play with a vision to execute it, all it needs to do is build the play – leave the rest to Aadyam!

As a form of expression, theatre has been a vital part of our heritage, where different ethnic cultures bring their own unique flavor to the art. With a specially curated set of performances, Aadyam strives to bring together a culturally dynamic set of enthralling performances for its audience year on year.

By making the experience of engaging with theatre, more accessible and less obscure, Aadyam, through its first three editions, has brought in newer audiences while putting together plays of impeccable production values for seasoned theatregoers.

With showcasing 17 premiering plays, across 2 cities and hosting over 90,000 audience members, Aadyam has only grown in size and stature since its inception, winning accolades and audiences along the way. As it opens for the fourth time in June 2018, it promises to get bigger and more exciting for theatregoers and the artist fraternity.

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