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What is Aadyam Spotlight?

Aadyam Spotlight is Aadyam’s Engagement programme. As a member you receive loads of information on theatre of all types and specifically all about the Aadyam plays. Importantly engaging with this programme you can avail a variety of vouchers, hosted by a wide range of brand partners. So go, answer a quiz, refer a play or take a poll because we have tons of goodies waiting for you!

Is there any specific criteria required to be a part of Aadyam Spotlight?

Aadyam Spotlight is open to all those who are interested in theatre, newbies and patrons alike. You can register and enjoy all the benefits of Aadyam Spotlight, even if you haven’t watched an Aadyam play. However you get more if you have watched an Aadyam play.

How does one become an Aadyam Spotlight Plus member? How is it different from just an Aadyam Spotlight member?

Revised: In order to become an Aadyam Spotlight Plus member, you need to watch an Aadyam play. To maintain the membership, a member needs to watch at least two Aadyam plays each season. If you have watched an Aadyam play, then all you have to do is enter your booking ID available on your ticket confirmation e-mail while signing up on the Aadyam Spotlight website. You also can get in touch with our concierge desk to be an Aadyam plus member, as well as when you visit an Aadyam play just connect with our team & we will make sure to make you an Aadyam Plus member. Importantly as an Aadyam Spotlight Plus member, you can not only engage in activities such as quizzes, polls and referrals, but you can also review plays, unlocking a wide range of exciting vouchers, goodies & freebies, Additionally you’ll receive an exclusive 20% off on all Aadyam plays.

Can I participate in a play based poll or quiz, even if I haven’t watched that particular play?

Yes, you can as long as you’re an Aadyam registered member.

Can I answer a poll question multiple time?

No, you can’t. We have one question per poll. But Aadyam Spotlight hosts multiple polls, so be sure to try them all & win exciting stuff.

How often can I take a quiz?

As often as you like! However, you will only receive a voucher after you take a quiz for the first time.

Can I review past Aadyam plays that I’ve watched?

As long as you’re an Aadyam Spotlight Plus member, you can review any of the plays you’ve watched.

Is it possible for me to engage in numerous activities on the website?

Yes! You can participate as long as you are a registered user.

Aadyam Spotlight Program is managed by

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More and more great brands are joining our alliance. They provide our closed group members, fantastic offers. The reason? They can address the TG of their choice. No hit and miss. It’s a win win situation, you promote your brand and attract better footfall and we provide our members with quality products and services.

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Aadyam is a Property owned by Aditya Birla Group.

The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.

The Setting

Theatre in India, much like other places in the world, has a paradoxical image. As those in the Indian theatre scene would attest, dearth of funds and the occasional distracted audience remain an obstacle in what should otherwise be a free-flowing creative pursuit. At the same time, there is a small but significant section of the intelligentsia that gives the scene a cerebral hue, making it perceivably inaccessible to those who may not be so actively clued into the theatre scene. But all that is a thing of the past.

With the Aditya Birla Group taking a keen interest in being a mentor with a creative mind, Aadyam has served as a catalyst to streamline stage management, encourage marketing ideas, as well as groom administrative structure in the world of the arts.

The Vision

Committed to producing quality performances, Aadyam’s vision is to become one of the biggest gateways to artistic expression for meaningful experiences and capacity audiences in India

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