And Theater

The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.

Over the several years of its existence, the Aditya Birla Group has positioned itself as a group that is committed to encouraging Indian culture and building the community. Aadyam is the brainchild of Mr. Kumar Mangalam Birla, under whom the Aditya Birla Group has prospered from a USD $2 million group to a USD $41 billion group. The initiative is of great personal importance to Mr. Kumar Mangalam Birla himself, who is known to be a patron of the fine arts. While the Aditya Birla Group is a truly global organisation, it has always maintained its Indian roots.

Committed to producing performances of quality, Aadyam is working towards becoming India’s gateway to artistic expression for meaningful experiences and capacity audiences. Aadyam is making its foray first with theatre and intends to extend its interests to other forms of the performing arts.

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Aadyam is a Property owned by Aditya Birla Group.

The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.

The Setting

Theatre in India, much like other places in the world, has a paradoxical image. As those in the Indian theatre scene would attest, dearth of funds and the occasional distracted audience remain an obstacle in what should otherwise be a free-flowing creative pursuit. At the same time, there is a small but significant section of the intelligentsia that gives the scene a cerebral hue, making it perceivably inaccessible to those who may not be so actively clued into the theatre scene. But all that is a thing of the past.

With the Aditya Birla Group taking a keen interest in being a mentor with a creative mind, Aadyam has served as a catalyst to streamline stage management, encourage marketing ideas, as well as groom administrative structure in the world of the arts.

The Vision

Committed to producing quality performances, Aadyam’s vision is to become one of the biggest gateways to artistic expression for meaningful experiences and capacity audiences in India

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