The Aditya Birla Group is one of India’s oldest, most established and respected business groups, having earned the title of a Fortune 500 company, anchored by an extraordinary force of over 120,000 employees belonging to 42 nationalities.
Theatre in India, much like other places in the world, has a paradoxical image. As those in the Indian theatre scene would attest, dearth of funds and the occasional distracted audience remain an obstacle in what should otherwise be a free-flowing creative pursuit. At the same time, there is a small but significant section of the intelligentsia that gives the scene a cerebral hue, making it perceivably inaccessible to those who may not be so actively clued into the theatre scene. But all that is a thing of the past.
With the Aditya Birla Group taking a keen interest in being a mentor with a creative mind, Aadyam has served as a catalyst to streamline stage management, encourage marketing ideas, as well as groom administrative structure in the world of the arts.
Committed to producing quality performances, Aadyam’s vision is to become one of the biggest gateways to artistic expression for meaningful experiences and capacity audiences in India